Stand out from the crowd


Surefire ways to grow your business

If you want to grow your business, it’s critical to get your message out and employ an effective prospecting plan. Marketing your preneed business helps educate families about the value of preplanning and piques their interest so you can follow up to set an appointment for a presentation.

Use these business-building ideas to help you stand out from the crowd.

Lead Generation

It’s not enough just to market your business. You need a strategy to acquire new customers. Create your marketing plan for the year and use these tools to help you generate more sales leads.
  • Social media content
  • Advertising materials
  • Group presentations


How do you serve your families after the service? Do they feel supported enough to preplan their own funeral and refer you to their loved ones? Family follow-up is a beneficial part of our business and a proven way to gain loyal customers across generations.
Find out how to help your families:
  • Remember yesterday
  • Live for today
  • Prepare for tomorrow

Creating Awareness

You know how valuable it is for families to preplan their final wishes — let’s work together to ensure our communities understand the value as well. We can help you create awareness in your community with resources such as:
  • Digital marketing materials – videos, infographics, other tools
  • How-to guides on posting digital materials
  • Printed educational materials

Presenting to Families

When the time comes to present preneed to a family, what tools do you use? Here are a few resources that will make the process personalized yet repeatable:
  • Presentations
  • Event-planning tools
  • Worksheets