Snail mail is still effective

Include direct mail in your marketing mix

In the digital age, consumers are exposed to so many daily solicitations that they now scan rather than read digital content, or outright ignore it. However, traditional printed direct mail is an attention-grabber that gets results.

Five mind-blowing direct mail metrics 

• Average ROI for direct mail is 18-20%
• 80-90% of direct mail gets opened, only 20-30% of email gets opened 
• The response rate to direct mail is 3.7%, as opposed to 1% for email 
• 70% prefer direct mail for unsolicited offers and find it more personal than the internet 
• 62% who responded to direct mail in the past three months made a purchase 

Source: smallbiztrends.com