Marketing materials to promote online funeral planning
Offering a way for families in your community to plan online for their end-of-life services allows you to engage a potentially new audience of people who may not want or be ready to visit a funeral home. These materials will allow you to promote this capability and generate leads and new sales.
Online funeral planning marketing toolkit
This presentation provides guidance and tips for creating a marketing campaign to promote your online funeral planning capability: The basics of posting to business facebook page, how to run digital ads on your local media site, the demographic profile for a good mailing list, and more.
Marketing Your Online Funeral Planning Program
Direct mail: Create a mailing to inform families in your community about Online Funeral Planning.
Postcard #1a: African-American
Postcard #1b: Asian-American Postcard
#1c: Hispanic-American Postcard
Direct mail: Use this postcard to send to people who start but do not complete their online plan.
Postcard #2 – Response to inquiry
Email: Use this email template to create an email you can send to your database.
Website content: Place this content on your website to increase awareness about online funeral planning.
Social Media Content: Use this content and these images to post to your facebook page
To share this content on your facebook page:
- Save the image to your computer or mobile device. Select and copy the Post Content
- From your facebook or other social media account, post the image you saved and paste or type in the “Post content.”
- Be sure to include your call to action with a way to contact you!
- Share your post.
Post Content
Start your plan today. It’s easy with online funeral planning. View your options and packages now
No one likes to think about death, but planning ahead for your end-of-life services is smart – and now easier than ever with online planning. View options and plan now
Start your plan today. It’s easy with online funeral planning. View your options and packages now
Advance planning or prefunding your funeral can be an important part of estate planning or preparing to apply for Medicaid or SSI benefits.1
1https://www.nfda.org/for-the-public/preplanning-a-funeral
Planning ahead can save your family from additional emotional and financial burden. We’re here to help you put your plan in place. Check out our online funeral planning service at…
Don’t put off planning ahead. A simple phone call, virtual visit or socially distanced porch visit, can help you gain peace of mind.
We’re pleased to introduce our new online planning tool. Review your options, make your selections and secure your plan – all online. Start now
We’re pleased to introduce our new online planning tool. Review your options, make your selections and secure your plan – all online. Start now
Planning ahead is a gift for your family. And now you can make your plans online. Start now.
When you plan ahead and make decisions about your services now, your end-of-life memorial reflects your unique life. Start your plan today.
Have you thought about planning ahead for your final memorial? We can help. Now it’s easy to start your plan online. Visit our site at…
If you’re thinking about your final plans, and are considering cremation, you still have many choices for services. And now you can review and choose your plans online. Start today.
Talking about it now helps ensure your memorial is meaningful, and can spare your loved ones from the additional stress of wondering what you would’ve wanted. Let’s talk about your options.
Digital Ads: Use these ads to promote online funeral planning in your community
Many community-oriented sites offer opportunities to advertise, including your local media. Contact local TV, newspaper and other organizations to learn about scheduling a campaign that will link back to your website or directly to your online funeral planning page. Use these digital ads for your campaign.
